Milagro mikagro artclip4/2/2023 ![]() ![]() Unlike the major spirits brands who consider exporting into China as the next gold rush, Moy believes that a conservative “wait-and-see” approach is best for Milagro.īoth J.P and Moy share their views on the one thing that you should know about Milagro.ĭemonstrating that they haven’t lost their entrepreneurial drive which spearheaded Milagro into tequila’s New Age and made them one of the top three most influential start ups in Mexico, Moy and Danny are currently involved in a partnership with Montelobos mezcal. Having birthed Milagro in the midst of the Agave Crisis of the late 90s that almost bankrupted them, Moy learned the hard lessons of staying ahead of the agave pricing curve. describes his strategies to Milagro’s current challenges in the marketplace. Not ones to rest on their success, both Moy and Danny retained certain rights and still have responsibilities to the brand as Moy clarifies here…Īfter almost 20 years in existence, J.P. This allowed Milagro to reach nationwide distribution in the U.S. The UK based company eventually acquired a 100% stake in Milagro in 2006. In 2004, Moy and Danny entered into a partnership agreement with family owned super-premium spirits distiller, William Grant & Sons. Their reasoning was more personal than you might think. ![]() Thinking ahead, the co-founders of Milagro decided to make their tequila kosher, one of the few brands at the time to do so. J.P and Moy define the differences between Milagro’s core line and the Select Barrel Reserve. Moy recalls the hilarious story of how Milagro got its name. They added a stylized agave inside each hand blown bottle of their Select Barrel Reserve expressions to illustrate tequila’s true bloodline. But, the partners also wanted it to educate consumers. ![]() Milagro was designed to evolve tequila from a red headed step child to a sophisticated gentleman in a classy container. Moy blames his partner Danny, as the creative mind behind reimagining tequila’s image in clubs and bars around the world. Milagro’s unique bottles have long been sought after by collectors. and Moy describe how their exclusive joven tequila, Milagro Unico, is made. [Tweet “Old style methods + modern machinery = emphasizing their respect for old world techniques, both J.P. Here, Moy and Milagro’s Texas Brand Ambassador, J.P. DeLoera, explain Milagro’s distillation process which combines old style methods with modern machinery to achieve and enhance its unique flavors. [Tweet “Milagro Tequila – Intentionally agave forward Foot in Tradition, One Foot in The Future In this clip, Moy recounts the journey he and Danny embarked on to chart Milagro’s agave forward flavor profile in an era where producers were masking their juice to taste like other spirits. [Tweet “The Miracle Men Behind Milagro Tequila Tequila Fashionable It was then that they deliberately set out to propel tequila’s image into the 21st Century. But, a new millennium was near, and a bustling Mexico City was partying like it was 1999 with art, music, design and architecture.įor two young college buddies, Danny Schneeweiss and Moy Guindi, the Mexico City club scene was where tequila sorely lacked a more modern edge and feel. Up until then, it had been heavily marketed as a traditional spirit often depicted in rustic agricultural scenes of burros and roping charros. Even though Mexico had issued its Protection of the Appellation of Origin Tequila in the early 70’s, this agreement was the first step in tequila finally gaining the global respect it deserved. In turn, Europe acknowledged tequila and mezcal’s denominations of origin. It officially recognized such spirits as scotch and cognac, among others. The time was 1997, and Europe had just signed a trade agreement with Mexico. ![]()
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